This design model is ideal for digital-first banks seeking to connect deeply with niche, emotionally engaged communities like sports fans. Use-cases include creating fan-driven banking ecosystems, driving financial product adoption through passion-based incentives, and building loyalty frameworks that blend lifestyle, culture, and banking.
Core Capabilities
- Designing fan-centric financial loyalty ecosystems
- Mapping end-to-end user journeys
- Creating gamification-driven engagement mechanics
- Integrating cultural and community touchpoints into digital services
- Aligning loyalty tiers with financial and emotional behaviors
- Structuring cross-sector reward and partner ecosystems
- Crafting scalable, hyper-personalized digital experiences
