Privacy policy
Afzina provides a cutting-edge Customer Knowledge Management (CKM) platform that enables businesses to manage their communication channels, including but not limited to WhatsApp business and Instagram.
Introduction
At Afzina, we appreciate your trust and are dedicated to protecting your privacy. This Privacy Policy outlines our practices regarding the collection, use, and sharing of personal information such as name, email address, and usage data when you use our platform and services.
By using our services, you consent to the collection and processing of your data through this Privacy Policy. We invite you to carefully read this policy to understand your rights and how we protect your information.
If you have any questions or concerns about this Privacy Policy or our data practices, please contact us at [email protected]. You may withdraw your consent at any time by contacting us.
Your privacy matters to us, and we aim to be transparent about how we handle your data while providing you with a secure and seamless experience on our platform. You have the right to access, correct, or delete your personal information.
Scope of This Privacy Policy
This Privacy Policy applies to all users of the Afzina platform, including customers, partners, and others who interact with our services. This policy outlines how we collect, use, disclose, and manage your personal data in the following contexts:
- Website Usage: This includes any interaction you have with our website, such as browsing, creating an account, or making inquiries.
- Platform Services: This covers your use of the Afzina platform for business communications, managing customer relationships, and utilizing other related tools.
- Mobile Applications: This includes data collected via Afzina mobile applications you download.
- Third-Party Integrations: Information processed through integrations with third-party services connected to Afzina.
This Privacy Policy does not apply to:
- Data processed by third parties that are not part of the Afzina ecosystem.
- Data handled by our customers independently of the Afzina platform.
Information We Collect
Afzina collects various types of data to deliver, enhance, and optimize our services. Below are the categories of information we collect:
1. Personal Data
We collect personal data directly from users to identify and communicate with them effectively. We collect personal data directly from users with their consent. This includes:
- Contact Information: Name, email address, phone number, and business name.
- Authentication Information: Passwords, security questions, and OAuth2 credentials.
- Account Details: Profile preferences and subscription plans.
Personal data is typically collected during account creation, subscription registration, or communication with our support team.
2. Service Data
Service Data includes information including but not limited to processed through the Afzina platform during regular use. This includes:
- Messages: Conversations and communications sent or received via Afzina.
- Customer Data: Information uploaded by users, such as customer names, contact details, or transactional data.
- File Attachments: Media, documents, or files shared through the platform.
Our customers determine the types of data processed as part of their use of the platform. Afzina processes this data solely on their behalf as per contractual agreements.
3. Usage Data
To enhance the platform's functionality and ensure security, we automatically collect information about how users interact with our services. This includes:
- Device Information: IP address, browser type, operating system, and device type.
- Activity Logs: Login times, pages visited, and features accessed.
- Session Details: Time spent on the platform and interaction patterns.
This data helps us improve our services, identify bugs, and prevent fraud or unauthorized access and is used in accordance with applicable data protection laws.
4. Cookies and Tracking Technologies
We use cookies and similar tracking technologies to provide a better user experience and gather analytics. These include:
- Session Cookies: To keep users logged in during a session.
- Persistent Cookies: To remember user preferences across visits.
- Analytics Cookies: To track and analyze user behavior for improving services.
Users can manage or disable cookies through their browser settings. Note that disabling cookies may impact the functionality of certain features on the platform. Users can change their cookie preferences at any time via their browser settings.
For more details, refer to our Cookies and Tracking Technologies section below.
How We Use Your Information
At Afzina, we use the information we collect to deliver, maintain, and improve our services while effectively communicating with our users. Specifically, your data is used for the following purposes:
1. Providing and Managing Services
- To deliver the features and functionality of the Afzina platform, including managing customer communications, data storage, and integrations.
- To process and fulfill your requests, such as account setup or service subscriptions.
2. Personalization and User Experience
- To customize your experience on the platform based on your preferences and activity.
- To recommend features, services, or enhancements that align with your usage patterns.
3. Communication
- To send service-related notifications, such as account updates, subscription changes, and security alerts.
- To respond to inquiries, troubleshoot issues, and provide customer support.
- To share promotional offers, newsletters, and updates about our services (you may opt out of marketing communications at any time).
4. Payment Processing
- To process payments and manage billing for paid services.
- To send payment-related notifications, such as invoices or reminders.
5. Analytics and Improvements
- To analyze usage patterns and trends to improve platform functionality and design.
- To identify and fix bugs, optimize performance, and enhance service reliability.
- To measure the effectiveness of marketing campaigns and promotional activities.
6. Security and Fraud Prevention
- To monitor and protect against unauthorized access, fraudulent activities, and other security risks.
- To enforce compliance with our terms of service and other policies.
7. Legal and Regulatory Compliance
- To comply with applicable laws, regulations, or legal requests.
- To cooperate with authorities during audits, investigations, or legal proceedings.
We may process your information based on your consent, contractual necessity, and legitimate interests. We ensure that your information is processed only for the purposes explicitly stated in this policy. If we plan to use your data for any new purposes, we will provide prior notice and obtain your consent when required.
Data Sharing and Disclosure
Afzina is dedicated to protecting your privacy and shares your data only in circumstances necessary to provide our services or comply with legal obligations. Below are the situations where data sharing may occur:
1. Service Providers
We may share your personal data with trusted third-party service providers who process data on our behalf. These providers assist us in delivering our services and include:
- Cloud Hosting and Storage Providers: To securely store and manage your data.
- Payment Processors: To handle billing and transactions securely.
- Analytics Providers: To track usage patterns and improve our platform.
- Customer Support Tools: To manage communication with users effectively.
These service providers are contractually obligated to handle your data in compliance with relevant data protection laws and confidentiality requirements.
2. Compliance with Laws
We may disclose personal data to comply with legal or regulatory requirements, including:
- Responding to lawful requests, subpoenas, or court orders.
- Cooperating with law enforcement or other government agencies.
- Addressing disputes, enforcing agreements, or protecting the rights and safety of Afzina, its users, or others.
We may disclose your data to comply with legal obligations, including responding to valid legal requests or preventing harm.
3. Business Transactions
In the event of a business transition, such as a merger, acquisition, bankruptcy, or sale of assets, your data may be shared or transferred to the relevant parties. This includes situations where:
- Afzina is acquired or merged with another company.
- A portion or all of Afzina assets are sold.
In such cases, we will ensure the confidentiality of your data and provide notice before your data is transferred or becomes subject to a different privacy policy.
We do not sell or rent your personal data to third parties. All data sharing is conducted responsibly and transparently, with strict measures in place to ensure your privacy.
For questions or concerns about how your data is shared, please contact [email protected].
Data Retention
Afzina retains your personal data only for as long as it is necessary to fulfill the purposes for which it was collected, including providing services, complying with legal obligations, resolving disputes, and enforcing agreements. The specific retention periods are as follows:
1. User Account Data
- Personal data associated with your account (e.g., name, contact details) is retained as long as your account remains active.
- If you close your account, we will delete or anonymize your data within 30 days unless required by law to retain it longer.
2. Service Data
- Data processed on behalf of our customers (e.g., messages, files, and customer information) is retained based on agreements with those customers.
- Upon termination of a customer contract or upon request, service data is securely deleted or anonymized unless retention is required by law.
3. Usage Data
- Data collected for analytics, security, or platform improvement is retained for a period necessary to fulfill its purpose, typically no longer than 2 years.
- Aggregated or anonymized data that cannot identify you may be retained indefinitely for research or statistical purposes.
4. Legal and Compliance Data
- Data required to comply with legal obligations, such as tax, audit, or regulatory requirements, is retained as mandated by applicable laws.
Deletion of Data
- Users may request deletion of their personal data at any time by contacting [email protected].
- We will process deletion requests within 30 days unless legal or operational obligations require longer retention.
After the retention period ends, all personal data is securely deleted or anonymized to ensure it is no longer identifiable. We securely delete personal data when it is no longer necessary for the purposes outlined in this policy.
Data Security
At Afzina, we take the security of your data seriously and implement industry-standard measures to protect it against unauthorized access, disclosure, alteration, or destruction. Below are the steps we take to safeguard your information:
1. Security Measures
- Encryption: We implement industry-standard security measures such as encryption and access controls (e.g., SSL/TLS).
- Access Controls: Access to your data is restricted to authorized personnel and service providers who require it to perform their duties.
- Data Anonymization: Where possible, we anonymize or pseudonymize personal data to enhance security.
- Regular Audits: We conduct regular security assessments and vulnerability testing to identify and mitigate potential risks.
2. User Responsibilities
While we implement reasonable measures to protect your data, you are responsible:
- Keeping your account credentials secure.
- Using strong and unique passwords for your account.
- Notifying us immediately if you suspect unauthorized access or misuse of your account.
3. Incident Response
In the unlikely event of a data breach, Afzina will:
- Notify affected users promptly, as required by applicable laws.
- Provide details about the breach and steps you can take to protect your data.
- Take corrective measures to prevent future incidents.
Children’s Privacy
Afzina is not intended for use by children under the age of 18. We do not knowingly collect personal data from children. If you are under 18, please do not provide any personal information through our platform.
Parental or Guardian Rights
If you believe that a child under your care has provided personal information to Afzina, please contact us at [email protected], and we will take the necessary steps to delete the data.
Third-Party Services and Integrations
Afzina integrates with various third-party services to enhance functionality and provide seamless experiences. These services may process your data in accordance with their privacy policies.
1. Types of Third-Party Services We Use
- Authentication and Sign-In: Services like Google, Facebook, and Apple for easy login and authentication.
- Data Storage and Hosting: Secure cloud storage services for managing and safeguarding your data.
- Analytics: Tools like Google Analytics to understand platform usage and improve user experience.
- Payment Processors: Services for secure payment handling.
- Communication Platforms: Services for message delivery and customer interactions, such as WhatsApp and email providers.
2. Data Shared with Third Parties
Afzina may share limited personal data with these services to enable their functionality. This includes:
- Account credentials for authentication purposes.
- Usage data for analytics and performance optimization.
- Contact information for communication and notifications.
3. Your Responsibilities
We encourage you to review the privacy policies of any third-party services linked to Afzina to understand their practices.
Cookies and Tracking Technologies
Afzina uses cookies and similar tracking technologies to provide a better user experience, enhance platform functionality, and gather analytics.
1. What Are Cookies?
Cookies are small text files stored on your device when you visit a website. They help us remember your preferences and track your activity on our platform.
2. Types of Cookies We Use
- Essential Cookies: Necessary for the operation of our platform (e.g., session management).
- Performance Cookies: To measure and analyze how users interact with the platform.
- Functionality Cookies: To remember your preferences and settings.
- Advertising Cookies: Used to deliver relevant ads based on your activity.
3. Managing Cookies
You can manage or disable cookies through your browser settings. However, please note that disabling cookies may limit certain features or functionality of the platform.
4. Third-Party Cookies
We may allow third-party services, such as Google Analytics or Meta advertising, to use cookies on our platform. These services use cookies to track your activity and provide insights into how our platform is used.
5. Opting Out of Tracking
To opt-out of third-party tracking, you can use tools like:
- Google Analytics Opt-Out Browser Add-on
International Data Transfers
Afzina operates globally, and your personal data may be transferred to and processed in countries outside your own, including countries that may not have the same data protection laws as your jurisdiction.
1. Safeguarding Your Data
When transferring data internationally, we use Standard Contractual Clauses and other safeguards, such as:
- Standard Contractual Clauses: Agreements ensuring compliance with data protection standards.
- Adequacy Decisions: Transfers to countries deemed by relevant authorities to provide adequate data protection.
- Binding Corporate Rules: Internal policies for international data protection compliance.
2. Data Storage Locations
Your data may be stored in secure servers located in multiple regions to ensure the reliability and availability of services.
3. Your Rights
If your data is transferred internationally, you have the right to:
- Request information about the safeguards in place.
- Withdraw consent to international transfers, where applicable.
For questions regarding international data transfers, contact [email protected].
Updates to This Privacy Policy
Afzina may periodically update this Privacy Policy to reflect changes in our practices, services, or legal obligations.
1. Notification of Changes
- We will notify users of significant changes via email or a notice on our website.
- The updated policy will include the "Effective Date" at the top of the document.
2. User Consent
- Continued use of the Afzina platform after updates constitutes acceptance of the revised Privacy Policy.
- Where legally required, we will obtain your consent for significant changes affecting your rights.
We encourage you to review this policy regularly to stay informed about how we protect your data.
Contact Information
If you have any questions, concerns, or requests regarding this Privacy Policy or your personal data, you can contact us as follows:
Email: [email protected]
Address:
Afzina
A Sayedmoahmed Trade & Invest Holding company
Unit 187/1, Al mouj St., Seeb, Muscat, Sultanate of Oman